Business Booster Formula, For Tax Professionals.

Tax Resolution is one of the most in demand as well as demanding professions. Complex tax laws are making taxpayers run to tax experts for help, and with the increased demand for help comes increased competition. Tax resolution can be daunting with so many challengers in the market. Where am I going to get clients and can I establish and keep growing in this market?”. These are questions many tax professionals have as they start their own tax business or want to grow their existing business. Clearly there is more than one factor and method to success, but one of the most oldest and proven methods for acquiring new clients is client referrals.Imagine making cold calls…

Searching phone numbers and other details on internet, telling the prospect about the company and persuading them to try your services. It takes a lot of time and patience, and you will only end up closing a small percentage of these leads. Now imagine calling a person referred by your client… You already have the phone number and basic information, so you save a lot of time here. Its easier to close these leads because of your referral, who the client already knows and trusts. What if you get a call asking about your services??? Customer has basic knowledge regarding your services, and some confidence from the one who referred you. A benefit of these leads is that you already know they need your services.. Is there anything better than that when it comes to new leads?? The last two situations are definitely better. You don’t have to spend money and time on marketing planning. It can also run parallel to other marketing strategies to double the results. Having a good referral system is one of the easiest and pocket friendly way to increase client base. Be it a big tax firm or a startup, a good referral system can act as a magnet to attract clients. New practitioners can always start with their own references, family, friends and ask them for more references. There are few points to keep in mind, and you can start a highly productive referral system. 1: Be sure about your services: You need to build credibility and trust with the customer to make them feel comfortable sharing referrals and recommendations with you. To ask for a referral you need to first deserve to have the referral. Make sure you deliver best in class services, if you feel you are missing out somewhere, try to fill the gap with some discount or value added services to make the customer feel contended. After all, customer satisfaction is the key to success in service industry. If you are unsure how your customer feel about your services, you can always do a quick survey through email/phone to know your customer’s satisfaction level. Once you are sure you are making your customers satisfied, you can comfortably and confidently ask for referrals. 2: Ask for referral: A sales without referral is just a half job done. Remember, your hesitation or ignorance can make you lose good business prospects. While asking for a referral you can help them in recalling your names by briefly telling them about the services you provide. No matter you made a sales with the customer or not, even if he is does not need in your services, “You Must Ask For a Referral”. He might know someone who is looking for tax assistance. At times customers may want to remain anonymous when you call the referral prospect. You should respect their wish and assure them that you will not disclose their names. But most of the time they will not, for genuine referrals. 3: Referral campaigns: You would have came across many brands giving discounts or cashback for providing referrals or many online websites which offer attractive deals on sending invitations to join. These are the referral campaign that help increasing your reach and creates a healthy sales funnel. Yes you need to let out some money in form of discounts and offers, but eventually it pays off with bonus. 4: Follow Up: If the customer is not able to recall any reference, you can ask for a permission to call back or mail again after few days. And don’t forget to get back to to him. Set a reminder. This should be as important as asking for the payment. 5: Express Gratitude: At the end, don’t forget to thank them for giving you time and information. They should feel how important and valuable their response is to you.